01 | THE BACK STORY
Founded by veterans, Transition Overwatch empowers transitioning service members and veterans to pursue careers they love through their direct-hire marketplace, fellowship opportunities, transformative training programs, and ongoing support.
When the co-founders approached us, they were looking to refresh their branding to better align with their focus on technology and present the opportunity for global growth. In building a new identity to achieve these goals, we also created a comprehensive set of brand standards to empower the Transition Overwatch team as they grow and evolve. We also created a series of print collateral to help launch the new brand.