00 | INDE WHITEHURST

Building a Personality-based Brand in Fitness

Brand Identity  /  eBook Design
01 | THE BACK STORY

Even before the COVID-19 pandemic forced millions of people to explore socially distanced and digital fitness options, the fitness influencer industry was already a deep and highly competitive pool, one that Inde Whitehurst was looking to make a splash in.

Inde came to us looking to create a polished and professional identity to help her stand out from the crowd online. We worked with Inde to capture the essence of her personality and the passions that drive her in her new brand identity. We then helped her turn that new identity into a series of workout eBooks that she could use to scale her revenue far beyond the limits of local personal training.

02 | BRAND IDENTITY
03 | E-BOOK DESIGN

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