00 | COLUMBUS MAVERICKS
Building a Sports Brand From the Ground Up
Brand Identity / Web & Interactive / Social Media / Strategic Marketing / Uniform Design / Video
01 | THE BACK STORY
The Columbus Mavericks are proud members of the United States Premier Hockey League (USPHL). When the team ownership first approached us after being granted new franchise approval, they were looking for a comprehensive marketing solution, building from the ground up.
We started by building the team's brand identity, beginning with a family of logos. The ownership group knew they wanted something that would be bold, memorable, and inspiring. They were set on the name "Mavericks" and wanted to play off of the fighter pilot ethos. To support this concept, we created a family of logos and insignias that evoked that theme.
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