01 | THE BACK STORY
The Cherryman Law Firm, originally formed as Kaytren Ann Saunders, PLLC, was founded to help clients navigate the complexities of the legal processes that often surround some of life’s most difficult moments. When Founding Attorney, Kaytren Saunders, approached our team, she was looking to rebrand what started as her solo practice, into something that could grow beyond herself.
We started with the name, and quickly landed on Cherryman Law Firm, a nod to Saunders’ late grandfather, Rex Cherryman, who was a dedicated attorney for three decades and her inspiration for pursuing a legal career.
02 | BRAND IDENTITY
04 | MARKETING COLLATERAL
03 | WEBSITE
Before
After
Once the new name was finalized, we worked hand-in-hand with Kaytren and her team to build a modern visual identity that would resonate with a broad audience and instantly instill trust in current and future clients.
One of the challenges we tackled in moving away from the original name and identity, was to create something fresh that balanced the firm's youthful and approachable nature with the level of professionalism required to attract and retain clients across a wide spectrum of ages, careers, and life experiences. We accomplished this by pairing a bold wordmark with a stylized globe icon, and selecting a color palette that communicated a balance of trust, integrity, reliability, energy, and passion.
We capped off the project by building a complimentary set of digital experiences and marketing collateral that would bring the brand to life. A brand new website was built from the ground up with an emphasis on modern, responsive design and a simplified user experience. The website's custom content management system also allows the Cherryman Law Firm team to easily maintain their new website by adding, editing, and removing dynamic content for team members and service offerings.