01 | THE BACK STORY
After several years in the United States Premier Hockey League, playing under various naming iterations, the Buffalo Thunder were purchased by a new ownership group. As part of this transition, the new owners wanted to give the team a new identity and a fresh start. Drawing inspiration from the iconic Buffalo namesake and sports legacy, the Buffalo Stampede were born.
The owners came to us looking for a fierce new brand identity that would live up to the ethos of Buffalo sports culture and spark excitement in players and fans alike. In addition to creating the new identity, we built out the team's website, designed all new uniforms, and produced a reveal video to create buzz within the community and across the league.