__________ THE BACK STORY
Same Brand - More Mileage
Woodys Wing House is Columbus' favorite restaurant for sports, good food, and great parties! When the team at Woodys approached us, they already had an established brand identity, but wanted to accomplish more from their marketing efforts. We worked the team to create and implement a number of strategic marketing solutions, ranging from digital and print advertising, to social media strategy and content.
We started with a re-build of Woodys' website, followed by visual styling of their NCR Aloha online ordering platform to provide a seamless user experience and help drive both dine-in and take-out business to both of their Central Ohio locations.
__________ SOCIAL MEDIA
Spreading the Good Word
One of the key pieces in Woodys' marketing strategy was to bring life to their previously dormant social media accounts with a pervasive social media campaign.
From developing a consistent visual style to growing their audience through the use of targeted paid advertising and promoted posts, we helped Woodys build an online community of fans and chicken wing evangelists.
__________ BRAND EXTENSION
Woodys Rowdy Red Ale
One of the most interesting projects that we had the pleasure of working on with Woodys was when they collaborated with a local brewery to produce and sell their very own beer, Woodys Rowdy Red Ale.
This project gave us the opportunity to exercise a number of design muscles from logo design and print advertising to packaging design for the cans themselves.
Mouth Watering Imagery
One of the most important marketing elements for Woodys, as with any restaurant, is powerful, appetizing imagery. We started with on-site photo shoots of Woodys' entire menu, as well the restaurant itself. This catalog of photos has subsequently been used across all of Woodys' marketing platforms from their website, email, and social media, to in-store print advertising.