__________ TIDEWATER ADVANCED SOCCER LEAGUE
A Rebrand for Southeastern Virginia's Premier Youth Soccer League
Brand Identity
__________ THE BACK STORY
A Brand Identity for a New Chapter
Tidewater Advanced Soccer League (TASL) provides advanced level soccer to players and member clubs in and around the Hampton Roads region of Southeast Virginia and North Carolina. We had the opportunity to work with TASL as part of a collaboration with our friends at Port & Starboard, who were busy giving TASL's website a facelift.
After continuously growing from their humble grassroots beginnings nearly 15 years ago, TASL's leadership felt that their current identity was no longer a good fit for one of the regions' largest and most respected leagues. Since they were investing in an updated website with a sleek and modern feel, the league's Board of Directors wanted a fresh brand identity to match. We worked with TASL's leadership to craft a brand identity that gave them the modern and professional visual presence that matched their prominent market position.
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PRIMARY LOGO MARK
__________ BUSINESS STATIONARY
Bringing the Brand to Life
Once we had established the new brand identity, we took it one step further by designing a sleek business card template to match. We carried the clean lines and bold colors of the logo through to the business cards to create a simple, yet effective means of communicating important contact information.
__________ CLIENT FEEDBACK
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
Tina Lowry, President
Tidewater Advanced Soccer League