__________ THE BACK STORY
A New Brand for a Fresh Face
The Haven Group is a full service real estate group serving Fairfax, Virginia and the surrounding areas. As a startup real estate agency, the team at The Haven Group was looking to put together a clean, modern brand identity and web presence that would help them stand out from the crowd in a busy and competitive Northern Virginia market.
Beginning with the logo, and working all the way through a complete identity system design, we focused on creating a brand that conveyed the friendly, yet professional and thorough nature of Kat and her team.
PRIMARY LOGO LOCKUP
__________ MARKETING COLLATERAL
Consistent Across All Touchpoints
After finalizing the family of logos, the next order of business was to design several pieces of business stationary and marketing collateral that would enable Kat and her team to launch into the industry with a consistent and cohesive brand image.
We started off with business cards and branded pocket folders, and have since developed a full Buyer's Guide that help Kat and her team provide enormous value to their clients as a trusted resource.
A Professional Web Presence
After establishing the brand identity and crafting a few pieces of key marketing collateral, our next mission was to build a professional and user-friendly website that would act as the digital face of the agency. This project gave us the opportunity to build a custom Content Management System (CMS) that The Haven Group uses to manage and display their current home listings.
The website design and development portion of this project also gave us the opportunity to collaborate with one of our creative partners, Chelsea Sherman, who provided all of the website copy.
Hitting the Streets
In the very crowded real estate industry, impressions are the name of the game, and the final piece of our strategic marketing solution leveraged that principal.
After designing an eye-catching yard sign, we designed and implemented a series of direct-mail postcard campaigns that targeted specific key neighborhoods and demographics to attract The Haven Group's ideal clients.
__________ CLIENT FEEDBACK
"I had the great opportunity of working with Amador Creative for my company’s branding and website. When I first met with Ben to discuss my ideas, I was struck by his knowledge. I felt that I had a good grasp of my brand and business but I was so wrong. Ben took my ideas and elevated them from the ground up. He, very patiently, worked through all of my ideas and brought them to fruition into one cohesive piece. The advice and vision that Ben brings to the table has been invaluable. Because of Ben and his hard work, I am able to trust him with my brand which enables me to focus on my actual business."
Kat Massetti, Founder & Principal Agent
The Haven Group